Bubble Skincare Expands Into Boots Stores

Bubble Skincare, the community-led beauty upstart, today announces an unprecedented, off-cycle expansion of its partnership with Boots, extending into a further 150+ Boots stores across the UK and Ireland making the new total bricks & mortar stores 350. 

Bubble has disrupted the skincare category with its highly efficacious product formulations that are all under £20. Its goal is to provide accessible and affordable skincare to all no matter what age or stage. 

The first brick-and-mortar UK launch was at Boots Beauty in Battersea Power Station in December 2023, followed by a nationwide 200-store rollout in January 2024, which led to mass demand for the viral product. 

Five days following the Boots Beauty and online launch, one Bubble product was sold every minute resulting in two of their best-selling products selling out, Slam Dunk Moisturiser and Super Clear Blemish Treatment.

Bubble Skincare expands into a further 150 stores in the UK and Ireland

“When launching into our first UK bricks and mortar store, we knew we needed to find a partner who shared the same mission and core values of accessibility and high-quality products at affordable price points. Boots have been a natural partner for us and a fruitful partnership that we are thrilled is developing and expanding further in 2024, bringing the brand even further into customers’ homes in the UK and taking over the skincare category, one store at a time” said Shai Eisenman, Founder and CEO of Bubble Skincare.

With this expansion will also see Bubble Skincare launch into the prestige skincare aisle within eight Boots airport locations across Heathrow, Gatwick, Luton, Manchester and Bristol. Providing customers with on-the-go (and in the air!) must-have skincare essentials. 

Boots carries twelve of Bubble’s highly effective and results-driven products that were formulated by the brand’s all-female team of in-house chemists.