CeraVe Expands into Hair Care

CeraVe, the go-to brand for dermatologist-developed skincare, is officially making waves in the hair care market with its newly launched line of anti-dandruff shampoos and conditioners. Known for delivering effective, budget-friendly solutions, CeraVe’s new collection aims to tackle common scalp issues with the same science-backed approach that has made its skincare products household staples.

The line includes a standalone Anti-Dandruff Shampoo and Conditioner duo, formulated with pyrithione zinc and CeraVe’s signature ceramides to soothe and protect the scalp from flakes, itchiness, and irritation. For those who prefer a streamlined routine, the 2-in-1 Anti-Dandruff Shampoo and Conditioner combines cleansing and conditioning in one step, designed to leave hair flake-free and healthy-looking.

For individuals without dandruff concerns, CeraVe offers the Gentle Hydrating Shampoo and Conditioner. Infused with hyaluronic acid and ceramides, this pair provides hydration and nourishment without sulfates, parabens, or fragrances, making it a suitable choice for sensitive scalps, curly textures, and colour-treated hair.

Tom Allison, senior vice president and global head of professional sales and marketing for CeraVe, said in a statement: "As we looked ahead to the future of CeraVe, we felt that hair and scalp care were a natural progression for the brand.

"Working hand-in-hand with our dermatologists, we were able to create anti-dandruff formulas with skin-identical ceramides that are not only effective for gently and effectively cleansing and treating dandruff without disrupting the scalp barrier, but also leaves hair feeling healthy and soft."

What sets this collection apart, besides its dermatologist-developed formulas, is its accessibility—each product is priced affordably . The line is already available through Walmart's website, making it easy for consumers to find a reliable, affordable solution for scalp and hair health.

Natalia Kulak