Erborian Launches the Self-Esteem Club to Promote Positive Self-Image

Korean-French skincare brand Erborian has announced the launch of its Self-Esteem Club, a new initiative aimed at helping individuals boost their self-esteem and embrace their natural beauty. This move aligns with Erborian's longstanding commitment to showcasing real, unretouched skin in their imagery, allowing the true impact of their products to shine through without digital alteration.

The Self-Esteem Club is designed to foster a community that values self-acceptance, self-compassion, and a positive self-image. As part of this initiative, Erborian is partnering with five charities across France, the UK, and the USA. These partnerships not only involve financial donations but also include collaborative projects that address various aspects of mental health and well-being.

Among the charities supported by Erborian are Mind in the UK, which offers crucial mental health services and support, and PSSM France, which aims to train 750,000 mental health first aiders by 2030. The brand is also working with Respect Zone, an anti-cyber-harassment organization, Force Femmes, which supports women over 45 in their job searches, and Mental Health First Aid USA, which provides training to help people recognize and respond to mental health crises.