Mavala Launches Its “The Power of Pink” 2024 Campaign

For the fourth-year running, leading Swiss beauty brand, Mavala is proud to announce the launch of its international “The Power of Pink” Campaign for 2024. Building upon its successful initiatives from previous years, Mavala is once again dedicating its efforts to support charities and associations worldwide that work tirelessly for cancer research, prevention and patient support. In the UK, Mavala will be proudly supporting the UK breast cancer awareness charity, the Pink Ribbon Foundation.

Each year, Mavala carefully curates its “Power of Pink” Campaign to empower and uplift individuals.  For 2024, this includes five special products which have been chosen to bring joy and enhance confidence for its wearers, whether they are going through treatment for cancer or not. The collection includes two limited edition shades of Mavala Mini Colors: The Power of Pink Fuchsia and The Power of Pink Pastel; a limited-edition pink ribbon packaged Clean and Comfort Micellar Water, Double Lash complete with a pink hat; and the Pink Ray Pouch. In the UK, £1 will be donated to the Pink Ribbon Foundation on each purchase of these special products during Pink October.

Commenting on the 2024 campaign, Jonathan Hodge, Managing Director at Mavala UK says "Mavala is committed in its dedication to supporting breast cancer research, prevention, and patient care. We are honoured to partner with the Pink Ribbon Foundation and support their outstanding efforts in the UK.  With 'The Power of Pink' Campaign, our goal is to inspire and empower individuals, while also raising awareness and funds for this crucial cause."

The Power of Pink Collection launches October 2024 and will be available at pharmacies nationwide.