Granado Collaborates with Royal Academy of Arts on ‘Brasil! Brasil! The Birth of Modernism’ Exhibition

Brazil’s longest-standing perfumery brand Granado honours its strong heritage through a unique partnership with the Royal Academy, in sponsorship of their latest exhibition Brasil! Brasil! The Birth of Modernism.

Granado is proud to contribute to this major exhibit, featuring over 130 artworks from 10 major Brazilian artists, most of them displayed in the UK for the first time ever. Highlighting 70 years worth of modern art in Brazil, the exhibition provides the perfect opportunity for visitors to escape the dreary winter months and instead immerse themselves within the diversity and vibrancy of Brazil’s cultural heritage - a heritage that remains at the heart of Granado’s DNA since its creation in 1870.

Born originally as a pharmacy brand, Granado pays homage to the beauty of the rich nature of Brazil. Founded over 150 years ago in Rio de Janeiro, it has become Brazil’s most traditional and most well-loved perfumery. Since its inception, Granado has continued to evolve to offer an extensive collection of modern and sustainable lifestyle fragrances, from colognes, to eaux de toilette and eaux de parfum. Sophisticated and timeless, Granado's perfumes celebrate the brand's colourful Brazilian heritage and take us on a journey through its century-long history. Each perfume transports us to a chapter of this journey, evoking memories and paying homage to the brand's long-standing legacy.

In addition to sponsorship of the exhibition, Granado can also be found in the Royal Academy’s official shop. The product line available to purchase includes a range of the brand’s best-sellers.

Brasil! Brasil! The Birth of Modernism exhibition is live from 28th January to 21st April 2025 at The Royal Academy. You can get your tickets here.