IRÄYE Launches into John Bell & Croydon

IRÄYE, the pioneering skincare brand known for its innovative approach to stimulating the lymphatic drainage system, is now available at John Bell & Croydon. This expansion marks a significant milestone for IRÄYE as it continues its growth in the UK market, following its exclusive launch with Harvey Nichols.

The IRÄYE range includes four transformative products: The Cream, Radiance Firming Serum, Eye Revive Cream, and The Shaping Body Cream. These products are designed to deliver de-puffing and sculpting effects, with more exciting additions expected in September and October.

To celebrate the launch at John Bell & Croydon, IRÄYE will be taking over the in-store facial bar during the week of 8th July. Customers can book £20 flash facials, with the cost redeemable against any IRÄYE product purchase.

IRÄYE's formulations, developed in Switzerland, harness the power of the lymphatic system to transform skin within four weeks. Founded by dermatologist Prof. Dr. Michael Detmar and plastic surgeon Dr. Epameinondas Gousopoulos, the brand utilises the patent-pending LYMPHACTIVE technology to promote skin health and radiance from within.