Sculpted by Aimee Announces Landmark Partnership with ASOS

Sculpted by Aimee, the award-winning Irish skincare and makeup brand has announced its official launch on ASOS, the leading online fashion and beauty retailer. This strategic partnership marks a significant milestone for Sculpted by Aimee, expanding its reach to a wider audience of beauty enthusiasts. 

ASOS, which began selling beauty products in 2004 and rebranded the category to Face + Body in 2017, will now offer a curated selection of 15 Sculpted by Aimee products. The launch includes the brand's best-selling HydraTint Moisturising Tinted Serum and the Bare Basics Palette. 

"We are incredibly excited to partner with ASOS and bring Sculpted by Aimee to their global customer base," says Aimee Connolly, Founder and CEO of Sculpted by Aimee. "This collaboration represents a huge step forward for our brand, allowing us to connect with a new generation of beauty lovers and further our mission of creating accessible, high-quality products that empower everyone to feel confident in their own skin. We believe ASOS's commitment to inclusivity and trend-led beauty aligns perfectly with our brand values, and we can't wait to see the response". 

“We are delighted to launch Sculpted by Aimee at ASOS, expanding our makeup portfolio with a brand dedicated to looking and feeling your best! Their products are the perfect addition to everyone's makeup bag, with dewy base formulas (I especially love their viral HydraTint foundation), glowy blushers and hydrating lip balms, arriving just in time to achieve that summer glow!” says Kerry Ashton, Head of Face + Body at ASOS. 

Natalia Kulak