Witch Skincare Launches 'Peel to Reveal' Billboard Campaign

Witch Skincare, the expert in blemish-prone skin since 1959, launched its first ever, creative ‘peel to reveal’ billboard advertisement in Manchester. As part of the launch for its innovative Witch Don’t Stress Spot Patches, consumers were invited to take part in revealing its new billboard near Tesco Express Oxford House on Oxford Street. The advertisement was covered with 400 sticky notes, each containing a positive affirmation that individuals had to peel away. With three sticky tabs removed every minute, the advertisement was fully revealed within just two hours! In addition to a confidence boost, participants received a free full-size sample of new Witch Don’t Stress Spot Patches to take home. The Witch team also sampled other products in the range, giving away over 1,000 samples in total to local shoppers and students.

In the week leading up to the big reveal, the brand surprised residents and commuters across the city with random acts of kindness. Lucky tram travellers discovered bouquets of flowers on their seat ‘just because’, or were gifted with tea bags, stress toys, and stickers to make them smile and help brighten their day. Witch brand ambassadors were also on the city’s streets promoting messages of self-worth and positivity. Their friendly faces asked people what they love about themselves, creating a conversation about feeling good and providing a confidence boost!

Annie Anstey, marketing manager for Witch Skincare, comments, ‘We’re excited to introduce our new spot patches and start a conversation about self-love and confidence. Our patches target blemishes, reducing redness and promoting healing. Transparent and perfect for any time, they help you embrace your confidence without guilt. Everyone deserves to feel good about themselves, and our spot patches are here to help.’

Witch Skincare is set to replicate this activity in Liverpool, with their Random Acts of Kindness taking place from Monday 14 October and the billboard set to be revealed on Monday 21 October 2024.

Available at Tesco, at just £3, Witch Don’t Stress Spot Patches are a speedy, invisible solution to spot worries, helping people to have more good skin days. Formulated with anti-inflammatory blemish fighting duo, naturally astringent witch hazel and salicylic acid, they reduce the appearance of redness of blemishes and inflammation and help to shrink deeper blemishes by unclogging pores. Ultra-thin, waterproof, and with a matte finish, they can be worn under make up, day or night.