Alterna My Hair. My Canvas. Textures & Curls Collection

Alterna, a visionary creator of luxury haircare products formulated without harsh chemicals and additives, announces the launch of its Textures & Curls collection from My Hair. My Canvas., Alterna’s 100% vegan line celebrating self-care and self-expression. The high-performance, silicone-free collection offers 5 formulas designed to celebrate natural textures and curl types.

A majority of women worldwide have wavy, curly, or coily hair and prefer products designed specifically for their texture. Alterna understands that every curl is unique and that wash days can be laborious for the curls crowd. This collection simplifies the curly haircare routine, as the multi-benefit formulas cater to all curls, reduce the number of products needed — and still achieve amazing results.

To ensure that this collection delivers real results and real value to those with curls, it was developed alongside Alterna’s curly-haired team members and Alterna stylists. They worked with the product development team to test and refine five new versions of the clean and vegan formulas that My Hair. My Canvas. is known for.

Boost hydration and care for your textures and curls with the Begin Again Curl Conditioner or More Butter Masque, lengthen curls with initial use with the Loosen Up Curl Elongator, or fight frizz with the Begin Again Curl Cleanser and My Way Curl Defining Gel. All products are designed to leave you with amazing results.

Alterna’s innovative curls line is made with new hardworking ingredients that are gentle on every strand, like Fair- Trade Cocoa Butter, Shea Butter, Kakadu Plum Extract, Moringa Seed Oil, and sustainably sourced Banana Flower, and each formula features My Hair. My Canvas’s signature sustainably sourced Vegan Botanical Caviar and new Fair-Trade Coconut Oil. From the non-greasy and lightweigth My Way Curl Defining Gel to the moisturizing More Butter Masque, the line is full of unique textures — and free of harsh chemicals like silicones, parabens, and SLS/ SLES sulfates. As with all My Hair. My Canvas. products, the curls line proudly features vegan formulas and is PETA- certified cruelty-free. Each product in the Textures & Curls collection is designed to help hair look and feel healthy and strong to make it easy for anyone with curls to celebrate their style.

The range is available now at Alterna.