Alterna, a pioneer in luxury haircare products formulated without harsh chemicals and additives, announces the debut of its innovative Restructuring Bond Repair Intensive Leave-In Treatment Masque, its latest innovation within the Caviar Anti-Aging Restructuring Bond Repair collection strengthens hair by reducing breakage, and significantly improves shine for hair that looks healthy after one use.

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Alterna, a visionary creator of luxury haircare products formulated without harsh chemicals and additives, announces the launch of its Textures & Curls collection from My Hair. My Canvas., Alterna’s 100% vegan line celebrating self-care and self-expression. The high-performance, silicone-free collection offers 5 formulas designed to celebrate natural textures and curl types.

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