Alterna Restructuring Bond Repair Intensive Leave-in Treatment Masque

Alterna, a pioneer in luxury haircare products formulated without harsh chemicals and additives, announces the debut of its innovative Restructuring Bond Repair Intensive Leave-In Treatment Masque, its latest innovation within the Caviar Anti-Aging Restructuring Bond Repair collection strengthens hair by reducing breakage, and significantly improves shine for hair that looks healthy after one use.

The new addition to Alterna Haircare’s core Bond Repair collection was designed to meet the needs of consumers looking to care for their damaged hair with high-performing, transformational results. Today, the Bonding category is highly competitive. Consumers are prioritizing hair health on a regular basis and are seeking at-home treatments, as hair masks and leave-in products have emerged as an essential part of haircare routines.

Alterna Haircare’s new Caviar Anti-Aging Restructuring Bond Repair Leave-In Treatment Masque contains a proprietary blend of Bond Enforcing Technology, Omegas, Amino Acids, and Biomimetic Lipids. This all-in-one treatment strengthens hair, provides heat protection, and delivers a glass-like shine. With each use, the Restructuring Bond Repair Intensive Leave-In Treatment Masque dramatically increases shine, provides smoothness, and reduces visible signs of hair damage while preventing breakage and future damage. The results can last up to five washes.

“After years of heat styling and coloring, consumers now more than ever understand the need to prioritize the health of our hair. Consumers are seeking at-home products that heal and maintain overall hair health, but also provide a luxurious self-care experience. We designed the Bond Repair Intensive Leave-In Treatment Masque to deliver exceptional results but also elevate everyday hair care into a transformative experience. We are proud to introduce the Intensive Leave-In Treatment Masque to the Restructuring Bond Repair collection,” said Michelle Chandler, Global General Manager of Alterna Haircare.

Available now from Salon Promotions and the ALTERNA UK for £52.10.