Authentic Beauty Concept Pliable Styling Paste

Authentic Beauty Concept has introduced its latest product, the Pliable Styling Paste, designed to offer flexible and reworkable styling with medium hold and a natural, semi-matte finish. Ideal for short to medium-length hair, this paste allows users to reshape their look throughout the day, whether they want a sleek, polished finish or more textured styles.

The lightweight formula is non-greasy and free from silicones, parabens, and mineral oils. It also features COSMOS-certified Zea Mays (Corn) Starch, which provides a creamy texture and enhances the feeling of thicker, fuller hair. The product is packaged sustainably, with the jar made from 80% post-consumer recycled (PCR) plastic, aligning with the brand’s commitment to eco-friendly practices.

Perfect for day-to-evening transitions, the Pliable Styling Paste is vegan and PETA-certified cruelty-free, making it a versatile and ethical choice for hairstyling.

Available at Authentic Beauty Concept.