Batiste Sensitive Scalp Range

Batiste, the world’s No.1 dry shampoo brand, is proud to announce the launch of its latest innovations: two brand-new products formulated for those with sensitive scalps.

The inspiration behind Batiste’s latest innovation is rooted in the growing trend of ‘skinification’ within scalp care, as consumers continue to become increasingly aware of the products and ingredients they use on their scalps to support overall hair health. With this heightened awareness, consumers are seeking products with key ingredients that deliver the same effectiveness previously reserved for the skincare market.

Introducing Batiste Sensitive Scalp gentle dry shampoos, the newest additions to the Batiste family. Dermatologically tested and specifically formulated for sensitive scalps, these products provide a gentle yet effective solution for achieving fresh, clean feeling hair every day.

With 22% of UK consumers avoiding dry shampoo due to concerns about potential scalp irritation or damage, Batiste’s unique formula offers reassurance, with 94% of consumers agreeing it is suitable for even the most sensitive scalps. The same trusted Batiste power of oil absorbing technology and signature instant refreshment.

Rossana Doldi, Marketing Director at C&D, commented: “Our goal is to offer a solution that not only keeps hair looking and feeling fresh but also prioritises the well-being of our customers’ scalp health. We are proud that this new launch has gained the SHA Skin Alliance Certificate, signifying our commitment to upholding high standards of safety, hygiene, and quality in what we offer to our consumers.”

Batiste is proud to have received accreditation from the Skin Health Alliance (SHA), the world’s leading skin health accreditation body. The SHA promotes skin health education and ensures products meet the highest scientific standards of skin safety.