L'Oréal Professionnel has expanded its renowned Absolut Repair range with the launch of the Absolut Repair Molecular Concentrated Professional Mask. This new addition is designed to repair hair at a molecular level, providing advanced reinforcement and rebuilding of hair structure. Formulated with peptide bonders and five amino acids, the mask helps to replump hair, delivering up to 94% more resistance to breakage and 85% more smoothness.
Read MoreTo stay at the cutting-edge of innovation, L’Oréal Professionnel introduces a brand-new addition to the Studio 8 collection, Purple Lightning Balm. Thanks to its oil-based engine and Purple Dye Complex, this high-performance lightening balm lifts up to 8 levels with +17% faster take-off1 for a gentle, instant neutralisation all in one step. Powered with bonder made from citric acid and glycine, to protect the internal structure of the hair fibre, and 29% nutritive oils; hair is respected during lifting process for an optimal professional finish. This balm is compatible with all bleaching techniques including foil, open-air, and scalp application.
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