NOYZ, a new fragrance brand launched this week and, landing at Harrods as a global retail partner exclusive on June 10th, is set to disrupt the perfect facade of the traditional fragrance industry. NOYZ unfilters the filtered and disrupts industry standards of perfection, crafting unique, expressive, long-lasting fragrances inspired by real stories and raw feelings. NOYZ is all about using fragrance as a new dimension for self-expression - with the power to explore and amplify who you are – the imperfect, the messy, the real. Scent unfiltered. 

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