Exclusive: Myco Launches in the UK
In the face of modern life's relentless demands, Myco is here to empower consumers with a groundbreaking approach to health and wellness. Born from personal struggles with the pressures of urban living, Myco transforms the remarkable benefits of functional mushrooms into a delicious, ready-to-drink beverage that fits seamlessly into daily routines. With its mission to make mushrooms mainstream, Myco is setting a new standard in wellness innovation.
Inspired by the science of fungi, Myco delivers a therapeutic dose of adaptogenic mushrooms in every can – 1000mg of Lion’s Mane or Reishi extract – ensuring potent cognitive and physical benefits. Lion’s Mane enhances focus and supports brain health, while Reishi promotes calm and resilience against stress. Unlike traditional powders and capsules, Myco’s beverages combine efficacy with bright, refreshing flavours, reimagining mushrooms as approachable, enjoyable, and effective.
“Myco was founded to bridge the gap between science and daily life,” says co-founder Finbar Ussher “Functional mushrooms are nature’s hidden superpower, and we’ve made them accessible to everyone in a grab-and-go format. Whether it’s kickstarting your day, finding balance when in constant motion, or recovering from life’s challenges, Myco empowers you to show up as your best self.”
Functional Mushrooms for Modern Life
Designed for the health-conscious go-getter, Myco is perfect for tackling a challenging project, unwinding after a long day, or staying sharp through life’s pivotal moments. Myco Focus enhances productivity without the jitters, while Myco Calm offers a mindful alternative to alcohol, fostering relaxation and social connection without a hangover.
Leading the Mushroom Movement
Beyond beverages, Myco aims to lead a global movement in mushroom wellness. The brand plans to expand into functional snacks, educational content, and immersive experiences, building a platform that normalizes fungi as a trusted ally in proactive health.
"Education is at the heart of everything we do," says co-founder Amir El Mero. "We're not just creating products – we're building a platform to raise awareness about the incredible potential of functional mushrooms. Through our drinks, content, and future innovations, we're making these powerful ingredients accessible and helping people understand how they can enhance their daily lives."
Sustainability is central to Myco’s vision. Using mushrooms grown in eco-friendly vertical farms and packaging in infinitely recyclable aluminium cans, Myco is committed to environmental stewardship. Future goals include achieving carbon neutrality and supporting regenerative initiatives that give back to the planet.
As the functional food and beverage market surges, Myco remains at the forefront with innovative formulations, bold flavours, and a mission to educate and inspire. With plans to launch new, industry leading innovations and grow into global markets, Myco is poised to transform wellness routines and redefine how people connect with nature.
Join the ‘shroom boom’ and discover how Myco can help you master your mind and elevate your life.
