FFØR The Liquid

Level up your shine with FFØR’s new liquid hair treatment. This latest launch transforms lacklustre locks  from bleak to sleek in just eight seconds.

With the viral trend of Liquid Hair continuing to dominate our social media feeds, the runway,  and red carpets alike, it seems the pursuit of glossy hair is set to stay for 2024. 

Enter ‘The Liquid’ – expert haircare brand, FFØR’s, latest launch. Designed to visibly transform  hair in just seconds, this natural liquid conditioning water leaves hair looking and feeling super  soft and smooth - like ‘liquid’ - in just eight seconds. 

From dry to shine 

Suitable for all hair types, the new water-based, rinse-out treatment effortlessly transforms locks from dry to silky and shiny, as it spreads throughout hair quickly to impart a glow. Thanks to naturally derived peptides that are rich  in antioxidants, combined with active ingredients such as Sunflower Seed Extract, The Liquid works to nourish and hydrate dry or damaged strands, without weighing them down - resulting in noticeably softer and more manageable hair.  

Did you know?

After shampooing hair holds a negative charge, especially in more damaged areas. With this water-based treatment, the positively charged conditioning agents pull the moisturising oils, conditioning ingredients, and oat peptides to the negatively charged surface of the hair, whilst the liquid components allow for enhanced absorption of the conditioning ingredients within seconds. By smoothing the cuticle, The Liquid also allows hair to reflect light more effectively, achieving that sought-after natural mirror shine. Say goodbye to lacklustre locks and hello to healthy-looking, glossy hair. 

Gloss and go 

To use, apply 1-2 times a week directly to wet hair after shampooing through the mid-lengths to ends and feel the slight warming sensation as the product activates. Massage for eight seconds before rinsing out, then dry and style as usual. Whilst many hair treatments are designed to be used in place of a conditioner, with The Liquid you can either choose to skip your usual cream conditioner, or layer in with your routine if your hair needs some extra hydration. 

About FFØR 

As a forward-thinking haircare brand, FFØR gives customers and hair professionals alike access to award winning personalised haircare solutions that provide exceptional results, with formulations as efficacious as  they are sustainable. Aiming only to leave a positive impact, FFØR are as serious about protecting the planet  as they are hair. That is why FFØR is PETA certified, vegan and cruelty free, and only ever sustainably sources  ingredients for their innovative product formulations. The brand also uses post-consumer recycled (PCR)  plastics in all their recyclable bottles and jars to minimise waste. 

FFØR The Liquid has been designed for both at-home and professional use in salon. 

Available for £24 (264g) from www.fforhair.com.