Virtue Damage Reverse Serum

Too often, damage repair treatments make big promises with not enough results. What if, for the first time ever, you could actually erase existing damage? That’s the promise of Virtue Damage Reverse Serum, a 360° hair repair solution that reverses damage and safeguards hair from future harm, all in one breakthrough formula. Clinical testing reveals that this wonder-working formula instantly repairs split ends by 98%.

The secret? The highest concentration of Virtue’s patented, 100% bioidentical, healing protein, Alpha Keratin 60ku®, paired with a blend of high-performing ingredients proven to successfully repair strands from the inside out while giving them unparalleled resiliency against new damage. This superhero serum can mend the severed bonds that give hair strength—it restores damaged peptides that provide elasticity and refills each hair strand with natural keratin to smooth, soften, and protect from future harm.

Here’s how the key ingredients in the Damage Reverse Serum complex work:

• Peptide Matrix Technology helps promote a healthy hair life cycle, optimal scalp health, and better hair quality overall

• Biomimetic Peptide helps restore damaged strands and protects against the oxidative damage caused by exposure to UV rays, pollutants, and other triggers of free radicals

• Tremella Mushroom Polysaccharide, a natural plant alternative to hyaluronic acid, hydrates strands and retains moisture

• Multi-faceted UV/Solar/Photo-Protection Complex shields strands from the damaging, aging, drying, color-depleting, and sensitizing effects of UV light exposure

• Alpha Keratin 60ku, in the highest concentration available in any Virtue product, replenishes lost keratin proteins to make hair stronger, softer, and shinier

Hair damage is triggered by a series of malfunctions happening both inside and out of the strand. To reverse deterioration and prevent it from happening again requires not only tackling the source of damage, but also strengthening hair to protect it from future damage, which occurs daily.

Virtue Damage Reverse Serum is a revolutionary formula that utilizes a holistic approach to hair repair, with proven results and transformative long-term correction. Inside the cortex, the formula refills lost keratin and, after just one use, fuses broken bonds and keratin protein fibers back together. This restores flexibility and elasticity to help prevent further breakage. Outside on the cuticle, an invisible, weightless shield coats strands to keep the cuticle strong, healthy, and intact and armor it to better resist damage. Make hair whole again—and keep it that way.

Damage Reverse Serum joins Virtue’s best-selling Recovery Line designed to restore damaged hair. The featherweight, cream-to-serum formula glides on and instantly absorbs, leaving a subtle scent of creamy coconut, fresh citrus, and warm woods. Safe on all hair types including color-treated and chemically treated hair, the formula is ideal for dry hair, visibly damaged hair, and anyone who uses hot tools often.

Virtue Damage Reverse Serum launches in the UK exclusive to Lookfantastic.com beginning March 1 and Space NK beginning March 21. Available beginning April 2024 at Cult Beauty, John Lewis, Selfridges and Sephora.