Moncho Moreno Launches in the UK

Spanish luxury hair care brand Moncho Moreno is proud to announce its exclusive UK retail partnership with Harrods, making it the first Spanish hair care brand to be housed in the iconic British retail giant.

"It is a dream come true," says Berta Martín Saínz, CEO and co-founder of Moncho Moreno. "Being in a retail environment as exclusive and prestigious as Harrods, where the most iconic brands from around the world can be found, is incredibly exciting for our young and flourishing brand. When we started our product journey in 2020, we never imagined we would reach this point so quickly."

Luxury hair & make up brand Moncho Moreno was founded less than four years ago and has risen quickly to prominence. Established as one of Spain’s premier hair stylists, Moncho Moreno himself has 40 years of experience working with luxury brands such as Chanel, Armani and Dior. In 2020, together with his wife Berta Martín Saínz, they saw a need for a hair care line designed to repair even the most damaged and weakened hair.

The success of the brand is attributed to the synergy between Moreno’s artistic vision and Saínz’s business acumen.

Mia Collins, Director of Beauty Buying, Harrods says "We are delighted to welcome Moncho Moreno to Harrods. Their luxurious and innovative hair care products perfectly align with our ambition to bring the best in beauty to the UK market. Moncho Moreno’s commitment to excellence, premium ingredients, and transformative results make them an ideal addition to our curated haircare selection. At Harrods, we strive to provide our customers with unparalleled products and experiences, and we are confident our clientele will embrace and love Moncho Moreno as much as we do."

The launch sees the brand’s top ten iconic products available for purchase both in the Knightsbridge store and online. In addition, Harrods Hair and Beauty Salon will be offering restorative hair treatments using the Moncho Moreno line-up. The Moncho Moreno and Harrods partnership will see the product line expand into H beauty stores across major UK cities later in 2024.

Harrods shoppers will be able to enjoy the brand’s best-selling products, which include Gorgeous Hair Shampoo, Bathman Detox Hair Shampoo, Bond, J’Aime Bond Leave-In Repair Conditioner, Miracle Water Anti-Frizz Conditioner, One Minute Wonder Intensive Mask, Shine On Me Repair Serum and Super Magic Brush.

Summarising the brand’s success to date Sainz explains, "Our success has been driven by word of mouth from customers who use our products. Our only secret is that we have created an excellent product, with an exceptional formulation backed by significant years of industry experience, specifically for damaged and/or coloured hair. When customers use our products, they experience a radical transformation.”

For product information visit Moncho Moreno at Harrods.com