Rare Beauty Soft Pinch Bouncy Blush

Selena Gomez has just dropped her latest must-have, and it’s already making waves across the beauty world. The Soft Pinch Matte Bouncy Blush has officially landed in the UK, bringing with it a playful texture, serious staying power and a flawless matte finish that feels as good as it looks.

Housed in Rare Beauty’s signature sleek packaging and priced at £26, the new Bouncy Blush is a cream-to-powder formula that delivers a cloud-like flush with a blurred matte effect. Selena describes it as giving "the dreamiest flush of colour," and it’s easy to see why. The innovative, cushiony texture blends like a dream—melting into the skin with zero chalkiness, caking or creasing in sight.

Rare Beauty has packed this one with skin-loving ingredients, including cacao seed butter and a nourishing blend of pomegranate, papaya seed and rosehip oils, so your glow comes with a dose of hydration. Whether you're after a barely-there flush or a bold pop of pigment, the formula is easy to layer and build, offering versatile wear that won’t smudge, transfer or fade—even in heat and humidity.

The shade range is joyfully inclusive, offering everything from the cool pink of Happy to the vibrant coral-orange of Alive. Other standouts include nude mauve Hope, soft plum Truth, true rose Worth, soft red Grateful, and the bright raspberry Thriving.

Available now at Sephora, Sephora.co.uk, Space NK and SpaceNK.com.