SOFGEL Launches in the UK

When SOFGEL founder Carol Ma set her sights on global expansion, she knew there was only one UK partner that could deliver the same dedication to quality and innovation—Sweet Squared. This partnership marks a new era for nail professionals, offering them some of the most advanced products in the industry.

For Sweet Squared, this collaboration reaffirms its commitment to providing professionals with the very best. SOFGEL delivers a fast, durable, and exclusive professional treatment that nail technicians can trust.

At the heart of SOFGEL is innovation and precision. SOFTIPS—ultra-thin, flexible, full- coverage tips—come in eight shapes, five lengths, and 15 sizes, ensuring a seamless, natural fit for every client. Meanwhile, SOFGEL PRO Tip Gel Adhesive is a HEMA-free, all- in-one soft gel formula, offering long-lasting strength and durability.

“Nails aren’t just about fashion; they’re a form of self-expression, and nail technicians are the artists behind the magic. We’re thrilled to introduce SOFGEL to the UK—a service designed for professionals and clients who want fast, flawless enhancements, giving them more time to create stunning, individualised artistry.” – Samantha Sweet, CCO, Sweet Squared

With this exciting launch, UK nail professionals now have access to SOFGEL’s cutting-edge technology, elevating their craft with products designed for speed, strength, and seamless creativity.

Launching March 11th, 2025, SOFGEL will be available exclusively at sweetsquared.com.