Wella's Briogeo Launches in the UK

Briogeo is an exciting haircare range that’s already made its mark on the global haircare market since its inception in 2013, and now it’s available for UK salons. This conscious, ethical and inclusive brand is all about clean haircare for every hair type and texture. Its brand mission is simple: to offer clean, natural, clinically proven formulas that spark the confidence that comes from healthy hair.

It is serious about providing safe haircare solutions for all hair types and has a ‘6-Free haircare’ mantra, which means there are no harsh sulphates, no silicones, no parabens, no phthalates, no DEA and no artificial dyes. 

This range of super-charged solutions are for all hair types, and inclusivity is at the core of Briogeo. Its simple, effective formulas are packed with safe, powerful ingredients. 

Having already disrupted the global haircare market with its award-winning haircare, whilst prioritising its impact on the planet, Briogeo’s exciting offering is about to take the salon market by storm.  

This multi award-winning brand includes styling and care ranges such as Scalp Revival, Farewell Frizz, Curl Chirisma, Be Gentle, Be Kind, and Don’t Dispair, Repair!

Offering haircare solutions including shampoos, masks and styling solutions, Briogeo products contain the brand’s signature NOVA Complex, which is a blend of Natural Oils, Vitamins and Antioxidants to support healthy, beautiful hair and to fortify, nourish, and protect.

As you would expect, all packaging is created using recycled materials and clear recycling instructions, and Briogeo’s sustainability commitments are a constant focus.

For more information on Briogeo talk to your Wella representative or go to Wella Store: https://uk.wella.professionalstore.com/category/briogeo