Harrods to Launch H Beauty Stores Outside of London

Harrods is best known for its five-storey building in west London. H Beauty, its new venture, will be its first standalone beauty shop

Following its beauty expansion this summer, Harrods has announced plans to launch a new beauty store which will be its first standalone store outside of London.

H Beauty will launch in the Spring of 2020 at intu Lakeside, Essex with the aim of housing the best in Beauty, edited by the Harrods Beauty Buying team and led by Annalise Fard, Director of Beauty with a location in Milton Keynes launching soon thereafter. The launch will be an opportunity to bring the Harrods brand to a wider audience.

In line with the current beauty edit at Harrods, H Beauty will house premium and luxury brands such as Chanel, Dior and Huda Beauty as well as services such as blow-dries and Customers will also be able to enjoy drinks and light refreshments at the H beauty coffee-to-cocktail bar. 

Annalise Fard, said: “From the rise of K-Beauty and J-Beauty to personalisation, the ability to express our individuality through beauty today is extraordinary. We are entering an era of true self-expression, empowerment and celebration of identity, and I can’t wait for H beauty to be a destination for beauty lovers to play, explore and try.”

By the end of January 2020, the flagship site will also have a treatment space and beauty concierge service as the final instalment of the development.