How You Should Market Your Press-On Nail Business

With the rise of nail product popularity during lockdown, tight pockets, and availability of press on nails from retail stores, you may be struggling to give into the idea of creating press on nails, however, never underestimate the power of a personalised business and the need for luxury, and if you’re struggling to market your press-on nails, try the following tips:

1. Build up desire

if your clients can see that your items are desired and worn by others, your clients are more likely to order them themselves. To get the ball rolling, you can give 1-3 sets away to your clients on the condition that they take a photo wearing your nail set. You can then share this on your social media to show your followers others are already wearing your sets.

2. Waiting List

Offer the opportunity for each client who orders your press-on nails, to be on your waiting list for first appointments when you open free of charge. This is most effective if you also have a waiting list for which a deposit must be made to sign up.

3. Do popular designs just for likes

The most popular designs often include brands, like gucci, versace etc. Popular images can raise your engagement and help you get on the explore page to reach new clients, as well as show how popular your designs are. Even though you may do these despite not having a client request - they will sell themselves!

4. The perfect gift

The power of personalisation never fails, advertise your press-on nails as the perfect birthday gift, pick me up and more. Family members who see your nails may just get them to be posted as a lockdown birthday present to someone special; who doesn’t want a fully personalised gift related to their favourite artist or movie?

5. Keep active

Post an instagrammable picture of every set you make, with your nails and designs as the centre of each image. Keep your pictures clean, show how your items are packed and more to entice your clients, show them you’re still working full circle for them. Consistency is clear & you need to let your clients know what problem you solve and how their new set will make them feel!