Morphe Launches First Ever UK Department Store

Selfridges is excited to announce the official launch of Morphe from the 21st November 2019 in their Oxford Street store. Founded by brother and sister duo, Linda and Chris Tawil, Morphe has developed an ever-growing, loyal fan-following, delivering professional-quality makeup and artistry tools at accessible prices. Born in 2008 amongst the artists and influencers in Los Angeles, the Tawils recognized the power of social media in the early stages of building their company, and aligned with beauty makeup artists and bloggers who consistently shared their love of Morphe products with their own growing fans and followers. With over 10.3 million Instagram followers, the brand continues to elevate beauty fans and influencers on its social feeds. 

Morphe is known for their full spectrum of professional quality tools and makeup, including over 300 brushes and highly coveted palettes, featuring influencer collaborations such as the newly launched Morphe X Jeffree Star Artistry Palette, best-selling Morphe X Jaclyn Hill and Morphe X James Charles full-size and mini Eyeshadow Palettes.

“After a hugely successful online launch in 2018, we are thrilled to be launching Morphe’s first ever “shop in shop” at Selfridges London this November. Morphe is synonymous with offering high-quality, professional products that are affordable. With a huge range of shades, finishes and products, any look is possible” commented Emily Saunders, Beauty Workshop Buyer.

Morphe is now available at Selfridges London and Selfridges.com