The Half Moon Was the Most Booked Nail Design of 2024
Nails by @iramshelton
The half moon nail design has officially been crowned the most booked nail art of 2024, according to exclusive data from Ruuby, the leading at-home beauty concierge service. This sophisticated yet timeless design has captured the attention of beauty enthusiasts seeking a balance of elegance and modern flair.
The half moon nail design is a classic style where a crescent or half-moon shape at the base of the nail, near the cuticle, is left bare or painted in a contrasting shade. Originating from the 1920s, it has resurfaced in modern beauty with endless variations, including minimalist negative space designs, bold colour contrasts, and delicate embellishments. This design’s popularity can be attributed to its versatility and chic simplicity. It works well across various nail lengths and shapes, making it adaptable for both everyday wear and special occasions. The design also allows for creative expression with colour combinations and subtle artistic elements while maintaining a polished, professional look.
Ruuby’s newly released 2024 Wrapped report, sheds light on a range of interesting patterns in beauty preferences:
Longest Booking Session: A staggering 7-hour-long appointment was recorded, showcasing a demand for extensive pampering sessions.
Most Common Time for a Bikini Wax: 1 pm on a Wednesday emerged as the prime slot for this service.
Top Time for Massages: Thursdays from 5 pm onwards saw a peak in bookings, reflecting end-of-week self-care routines.
Sunday Night Rituals: Popular treatments included massages and spray tans, perfect for pre-week relaxation.
Double Booked Favourite: Hair and makeup combinations were the most frequently booked paired services.
Top Spender: One dedicated client spent an impressive £42,000 on treatments this year.
Most Appointments by a Single Customer: One client booked a remarkable 223 appointments – averaging one every 1.6 days.
Most Booked Nail Design: The half moon nail art led the way, solidifying its status as a top beauty choice.
Treatment in High Rotation: Blow drys dominated in June, with a booking every 30 minutes.
Ruuby’s report also highlighted a rising interest in holistic wellness and skincare treatments:
Lymphatic Massages: A 40% increase reflects growing awareness of detoxification and overall well-being.
Gua Sha Facials: Bookings for this ancient skincare method surged by an extraordinary 679%, emphasising a return to traditional beauty practices.
BIAB (Builder in a Bottle) Nails: A 45% spike highlights the demand for durable, natural-looking nail options.
The half moon nail design’s dominance in 2024, alongside Ruuby’s other fascinating statistics, reflects a broader shift towards elegant simplicity and self-care rituals. Whether it’s the rise in Gua Sha facials or the demand for personalised pampering experiences, beauty trends this year have been all about balancing sophistication with wellness.
