The Rise of 360-Degree Salons
As self-care and wellness have become more and more essential to our daily routines, the beauty industry has worked hard to keep up with the demands of modern consumers. Traditional salons, once focused on a single facet of wellness, have undergone a remarkable transformation. Welcome to the era of 360-degree salons, where the approach to beauty is truly holistic.
At its core, 360-degree salons are about offering an all-encompassing experience for clients. It's a haven where beauty, wellness, and relaxation come together under one roof. Beyond a simple facial or a manicure, these salons cater to the complete well-being of their clients. From head to toe, from hair to skincare, from rejuvenation to relaxation, they have it all.
At the helm of this 360 revolution is Pre-, whose flagship salon opened its doors in Islington in 2021. Founded by the visionary Mimi Gaston-Kennedy, Pre- was born out of the desire to streamline the process of booking beauty treatments while maintaining a high standard of service.
Here, you won't be taking any chances; you can trust that your experience will be consistently exceptional, thanks to a carefully curated team of experts and a wide range of services offered.
Pre- is on a mission to redefine the beauty maintenance industry. They bring a fresh and innovative approach not only to their beautiful salon aesthetics, but more importantly to beauty; combining convenience, quality, and affordability all under one roof.
What truly sets Pre- apart is their commitment to meeting your unique beauty needs. Whether you require a quick lunchtime brow thread or a restorative facial, Pre- has you covered. As it's founder, Mimi Gaston-Kennedy, explains:
My motivation behind creating a 360-degree salon was to solve the logistical nightmare that was appointment planning before an event or a holiday. I was - along with most women I knew - fed up with travelling back and forth across London and getting treatments done at single service salons. My aim was to solve this by creating a place that offered the latest and highest-demand treatments, at an excellent standard, all under one roof.
We believe we are leading the rise of 360-degree salons, and that we are addressing a significant gap in the market. It is not easy to find a multi-service salon with consistently excellent service. In a world where our lives are increasingly time-constrained, and the pace shows no signs of slowing down, we want to make beauty as easy and enjoyable as possible.
Indeed, customers no longer visit salons solely for a quick makeover but also for a refuge from the stresses of modern life. 360-degree salons offer an oasis where individuals can escape the hustle and bustle, leaving rejuvenated in both body and spirit. Mimi goes on to enthusiastically tell us:
We feel incredibly excited that we can offer our clients ease of booking and top-quality treatments under one roof. Our aim is to eliminate "appointment Tetris" and transform beauty appointments into enjoyable moments of self-care.
It is no surprise, then, that Pre- has gained a loyal following of customers who return time and time again for their top-notch treatments. For those regular visitors, the Pre-VIP membership offers exclusive access to discounted treatment rates and special perks. Even without the membership, you can also enjoy their selection of Pre-Drinks, offering everything from Kombucha to Merlot to elevate your pampering experience.
Pre-’s approach shows that the transition from traditional to 360-degree salons brings with it a shift in the mindset of salon owners and their staff. Beauty professionals must now become multi-faceted experts, trained to provide a wide range of services. This shift not only benefits clients who can enjoy a variety of services in one location, but it also enriches the careers of salon staff who have the opportunity to expand their skill sets.
It is for these reasons that 360-degree salons are uniquely positioned to thrive, not just in the UK, but also globally. Even abroad, destinations like Longevity Health & Wellness Hotel in the Portuguese Algarve have been influenced by this trend. The five star hotel introduced enhanced packages in September 2023 focusing on five pillars of wellness: preventative, personalised, holistic, integrative, and regenerative. The hotel features top-notch facilities, a renowned medical spa, and a team of experts that combine modern medicine with wellness. This unique and holistic spa experience ranges from packages of five to twenty eight nights, where you can expect a wide variety of treatments available from massages, body scrubs, teeth whitening and more.
Whether at home or abroad, 360-degree salons and spas have tapped into the zeitgeist of self-care and wellbeing, providing not just a manicure, a massage or a facial, but a holistic experience that nurtures the body, mind, and spirit.
As wellness and self-care become more deeply ingrained in our culture, these havens will play an increasingly important role in helping individuals look and feel their best. Whether you seek a transformation, relaxation, or a rejuvenating escape, 360-degree salons and spas stand ready to provide a truly holistic beauty experience.