AKT London Raises $10M in Investment

AKT London, The brand behind the 'most awarded British deodorant', known for its high-performance, natural formulation and eco-friendly packaging, is excited to announce that it has secured significant investment, courtesy of Felix Capital, to support its scale and growth.

Founded by West End performers in 2020, Andy Coxon and Ed Currie, AKT London has rapidly gained a loyal following in the UK for its innovative, gender-neutral deodorant balms. The brand, which was born out of a desire to create a deodorant that could withstand the demands of life on stage, has garnered praise for its commitment to sustainability, efficacy, and luxurious scents. Fast forward four years and the brand has sold 500,000+ units worldwide, gained over 8,000 5* reviews and 21 award wins(including a recent “best deodorant” win with the Oprah Beauty Awards in the States), and has just launched in the U.S. in February 2024 - which now makes up a third of the business.

The new funding has been secured from Felix Capital, a London-based venture capital firm, operating at the intersection of technology and creativity. The firm’s mission is to be a partner of choice for entrepreneurs with big ideas, and help them build category-defining brands and platforms that shape our culture and have a positive impact on the world. Illustrative investments in the UK, Europe and North America include: Mejuri, a modern jewelry brand; Moonbug, a media platform for children’s entertainment and the owners of ‘Cocomelon’; AMI Paris, a contemporary luxury fashion brand; Mirakl, a Saas platform for marketplaces; yFood, a functional food and drinks brand, and Castore, a sports and teamwear apparel brand.

In total, AKT London has raised $10M and has now crossed $10M run-rate revenue. Since 2021, the brand has achieved a 7.3X growth and expects to continue its current run of 3X YOY growth.

This strategic move aligns with AKT London’s vision of becoming ‘The Personal Performance Company’, a global leader in personal and body care, and will support a comprehensive continued UK and U.S. growth strategy - including retail partnerships with Barneys New York, Bloomingdales and Credo Beauty. With further territories on the horizon to launch into, such as Europe and Australia.