Bvlgari Unveils First-Ever Le Gemme Perfumery Pop-Up at Istanbul Airport

Bvlgari unveils a stunning high-perfumery pop-up dedicated to the Le Gemme High Perfumery Collection at Istanbul International Airport’s Unifree Duty Free store. This exclusive installation celebrates the timeless connection between Rome and Istanbul, two legendary cities linked by the historic Silk Road. The Roman Maison brings the Bvlgari gems road to the East, introducing its latest high-perfumery creation, Bvlgari Le Gemme Amunae.

Developed in partnership with Gebr. Heinemann and Unifree Duty Free, the pop-up invites travellers to experience Roman luxury, showcasing fragrance masterpieces that capture Bvlgari’s signature creativity.

Located in the left aisle of Unifree Duty Free, the new pop-up evokes the iridescence of moonstone, featuring back-lit displays adorned with cascading jasmine flowers. Paying homage to the Maison’s Roman heritage, the space includes travertine marble and Bvlgari’s signature Blue Mediterraneo colour, seamlessly blending tradition and modern luxury.

An interactive fragrance bar enhances the retail experience, allowing clients to explore Bvlgari Le Gemme Amunae, Le Gemme Tygar, and Le Gemme Sahare. By placing each bottle on a designated area, visitors can discover stunning visuals and storytelling inspired by the fragrances.

"We are thrilled to partner with Bvlgari to launch an immersive pop-up dedicated to the Le Gemme collection at Unifree Duty Free, Istanbul Airport. This collaboration showcases Bvlgari’s legacy of luxurious craftsmanship while offering travellers an exceptional sensory journey. We invite our visitors to explore the iconic Le Gemme Collection, including the latest addition, Amunae, now available at Unifree Duty Free” comments Ceren Tonguç, Chief Commercial Officer, Unifree Duty Free.

To elevate the dreamlike ambience, an on-site artist will be available three days a week, offering visitors custom watercolour paintings inspired by Le Gemme Amunae—a unique memento of an unforgettable fragrance journey.

"Our goal is to engage travellers with unique experiences, and the Bvlgari Le Gemme pop-up at Istanbul Airport achieves just that. It offers a multi-sensory journey into the world of Bvlgari, increasing time spent in-store. The pre-launch of Le Gemme Amunae reinforces our commitment to a spectacular assortment, communicated in partnership with local influencers. We thank Bvlgari and Unifree Duty Free for their collaboration on this project" shares Jens Peter Peuckert, Director of Marketing, Gebr. Heinemann.