Dr Sam Bunting to Launch First Pop-Up Event

Renowned dermatologist Dr Sam Bunting is set to host her first pop-up event after her skincare brand, Dr Sam's, achieved a sell-out success at Sephora UK just two weeks into their retail partnership. This significant milestone reflects the strong demand for her science-driven skincare products, which have garnered a loyal customer base since the brand launched in 2018. The pop-up event will take place at Westfield White City, London, as part of a celebration of her brand’s success in brick-and-mortar retail​.

The event will allow attendees to experience Dr Sam’s best-selling products firsthand, including the Flawless Moisturiser Intense and the Vitamin C NAD+ Serum, which were among the items that sold out quickly at Sephora. Known for her "Flawless" skincare routine, Dr Sam has built her brand on four core pillars: Cleanse, Activate, Hydrate, and Protect, with a range designed to simplify skincare and offer targeted solutions for issues like acne, pigmentation, and ageing​.

This pop-up will offer customers not only the chance to try out Dr Sam's products but also gain personalised skincare advice, enhancing their overall beauty routine with tailored recommendations. Given the brand’s history of being a direct-to-consumer success, this step into physical retail—especially through a major retailer like Sephora—marks an exciting new chapter for the business​.

This pop-up will provide a unique opportunity for skincare enthusiasts to engage with Dr Sam’s award-winning, dermatologist-formulated products, continuing her mission of empowering customers with accessible, effective skincare.

Natalia Kulak