Hello Klean Expands with Sephora Partnership

With one product sold every 60 seconds, shower care brand Hello Klean, has announced the first of a series of major retailer expansion by partnering with the world’s premium beauty retailer, Sephora UK. 

Since its launch in 2020, Hello Klean has developed a cult following. In 2023 alone, the brand sold over 350,000 products and built a loyal customer base of over 250,000 on its DTC platform. With numerous industry awards and a repeat purchase rate of 50%, double the industry average of 25%, Hello Klean stands out in the beauty industry.

Hello Klean aims to become a £100M global beauty brand within the next three years. Known for its best-selling Purifying Shower Filter, the brand is expanding its retail presence by launching into Sephora UK. This marks the introduction of the first filtered shower head sold at Sephora. Their products will be available in all UK Sephora stores and online at Sephora.co.uk, establishing an impressive omni-channel presence and significantly boosting brand awareness.

On this exciting expansion, CEO and Co-Founder, Omer Ozener commented:  “We are thrilled to partner with Sephora UK. Our shift from a direct-to-consumer model to an omnichannel approach marks a significant milestone and reflects a broader industry trend. Adding Sephora to our partners, including Selfridges and Cult Beauty, will further support our brand growth and equity efforts. We also have more exciting news coming in 2024 involving brand and product innovation.”

As the beauty industry increasingly shifts towards niche solutions, driven by consumer demand for specialised products, Hello Klean's launch at Sephora comes at the perfect time.

Hello Klean's unique positioning and its 'water first approach' to beauty bridges the gap between mass appeal and prestige quality, aligning perfectly with Sephora's approach to curating transformative beauty experiences.

“Sephora has a long held reputation for launching and growing some of the most sought after brands within the beauty industry. We are honoured to be joining this list of brands and are excited for the future of this partnership, including many new launches. I believe this collaboration broadens the brand’s reach and also reinforces Sephora’s commitment to being at the forefront of beauty and wellness trends” Karlee Ozener, Co-Founder added.

Helo Klean is available now at Sephora.