Jack Whitehall Joins CeraVe's #FactCheckYourFeed Campaign to Combat Skincare Misinformation

Comedian Jack Whitehall has partnered with CeraVe to lead their new #FactCheckYourFeed campaign, aimed at addressing the spread of misinformation around skincare on social media. This initiative seeks to debunk popular myths and promote accurate, science-based information, especially among younger audiences.

With his humorous approach, Whitehall will engage Gen Z consumers to question the reliability of skincare advice found online and to prioritise credible sources. Given that CeraVe’s products are dermatologist-developed, this collaboration underscores the brand's commitment to providing trustworthy skincare education and promoting healthy skin habits.

Whitehall, who boasts a significant online following, is expected to add an entertaining edge to the campaign’s message, which will be promoted across the UK and Ireland. CeraVe's partnership with Whitehall reflects the brand's strategy to combine education with entertainment, making skincare knowledge both accessible and engaging for a digital-savvy audience​.