Juvederm Releases "Decoding the Future of Aesthetic Individuality" Report

Juvéderm, a global leader in medical aesthetics, has unveiled its latest report, “Decoding the Future of Aesthetic Individuality.” The comprehensive report highlights a significant shift in beauty standards, with a growing focus on individuality as the new ideal. Based on a survey of over 6,500 participants across 12 countries, including 500 from the UK, the findings reveal that 49% of UK consumers no longer see "classic" beauty as relevant, with 62% agreeing that individuality is now the paramount factor in defining beauty.

The report underscores how consumers are increasingly turning to medical aesthetics to enhance their unique features, with 61% of respondents globally agreeing that investing in their appearance through aesthetic treatments can boost overall wellbeing. UK consumers, in particular, lead the way in embracing their individuality, with 77% reporting feeling comfortable in their own skin.

Dr Jonquille Chantrey, Allergan Aesthetics Faculty Member, commented: “We are witnessing a profound shift in aesthetic treatments as more patients seek to enhance their unique features and not conform to traditional standards. It is our role to empower and celebrate the unique beauty in everyone.”

The report also highlights key trends, such as the increasing acceptance of aesthetic treatments and the role they play in wellbeing, with 76% of UK consumers stating that these treatments are more accepted now than they were five years ago. This growing openness reflects a broader societal embrace of aesthetic individuality.

The full report can be found here.