Louis Vuitton Unveils Makeup Line with Pat McGrath as Creative Director
Louis Vuitton is set to debut its inaugural makeup line, La Beauté Louis Vuitton, this autumn. The brand has appointed renowned British makeup artist Dame Pat McGrath as the Creative Director of Cosmetics, marking a significant expansion into the beauty sector.
McGrath, celebrated for her innovative approach and founder of Pat McGrath Labs, has collaborated with Louis Vuitton for over two decades, crafting iconic runway looks. She has been instrumental in developing this new makeup line over the past four years.
Expressing her enthusiasm, McGrath stated, "Working backstage for over 20 years at Louis Vuitton fashion shows, I am thrilled to now play such a key role in the launch of La Beauté Louis Vuitton, which is the result of extraordinary craftsmanship, creativity, and innovation."
The upcoming collection will feature:
55 Lipsticks: A diverse array of shades and finishes.
10 Tinted Lip Balms: Combining color with nourishment.
8 Eyeshadow Quads: Curated palettes for versatile eye looks.
These products will be complemented by specially designed small leather goods, reflecting Louis Vuitton's dedication to luxury and craftsmanship.
Pietro Beccari, Chairman and CEO of Louis Vuitton, commented on this strategic move, stating, "La Beauté Louis Vuitton is a natural business evolution, driven by our meticulous attention to quality, formula, and innovation. Through this new universe, we have the opportunity to further accompany clients in their everyday lives with purpose and pleasure, while continuing to celebrate our creativity and heritage."
The collection is slated for release in autumn 2025, initially available in 115 Louis Vuitton stores worldwide. This venture signifies Louis Vuitton's commitment to expanding its influence in the luxury beauty market, offering products that embody the brand's legacy of elegance and innovation.
