Neom Launches First US Store In New York City

NEOM Wellbeing, the UK’s award-winning wellbeing brand, renowned for its 100% natural fragrances, has officially opened its first U.S. retail store in New York City.

The debut “Wellbeing Hub” is located on Bleecker Street in the West Village. Expanding from its UK roots where NEOM is available in John Lewis and Selfridges, as well as across a portfolio of free-standing Wellbeing Hubs, the British-born brand will add the ‘city that never sleeps’ to its growing roster.

The 481 square-foot Wellbeing Hub, located at 395 Bleecker St, NYC, has been designed as a sanctuary to escape the city, a stress-free haven, bringing New Yorkers an immersive wellbeing experience, with a product portfolio that is powered by 100% natural fragrances, across four wellbeing pillars: ‘Better Sleep, Less Stress, More Energy and Mood Boost’.

The Hub will also offer complimentary hand and arm massages, in-store demonstrations, and samples of the brand’s wellbeing hero products and new launches.

“What a moment for our NEOM Wellbeing brand! I am really excited to be building upon our British heritage and taking our 100% natural fragrances that boost your wellbeing to New York. I’m looking forward to spending more time in the West Village neighborhood and helping the community of New Yorkers with their wellbeing journey to better sleep, less stress, more energy and a boosted mood.” comments Nicola Elliott, Founder, NEOM Wellbeing.

Customers can step inside to discover the unique ‘NEOM Wellbeing Scent Discovery’ experience and uncover which wellbeing pillar is most aligned to their own wellness needs. Supported by NEOM’s in-store ‘NEOMologists’, customers can personalize their wellbeing toolkit, with a curated product selection across home fragrance, bath and body, and from the brand’s iconic, award-winning family of electric diffusers; ‘Wellbeing Pod’.