New Co-Working Salon Set to Open in the Heart of Soho

Williams & Hirst is set to offer independents a unique salon in the heart of London’s Soho when it opens its pioneering coworking salon concept this month. The revolutionary coworking concept, developed by independent hairdressers Ross Williams-Hirst and Jack Williams-Hirst, aims to redefine the way professionals in the industry work and collaborate.  

Set across two floors, the flagship coworking salon on Wardour Street, will offer 18 workstations for stylists, colourists and specialists, as well as a VIP room and a host of thoughtfully curated amenities.  

The flagship salon’s modern interiors, designed in collaboration with leading designer, Niche Projects, will seamlessly blend the elements of both a salon and coworking salon, ensuring a vibrant environment where individual hairdressers can find inspiration, connect with other stylists and unleash their creativity. 

Ross Williams-Hirst, co-founder of Williams & Hirst, said: “The stats show that a huge 70% of hairdressers are now self-employed, illustrating that independent hair professionals are the future of hairdressing and, as such, it has always been a goal of ours to provide facilities that offer the freedom and flexibility to work on their terms while also being part of a supportive community. We believe this concept will revolutionise the way hairdressers work and create new opportunities for collaboration and growth.”

The new coworking salon will offer independent stylists a selection of benefits, including:

  • Premium furniture and salon fittings

  • Sustainable towels 

  • Salon product prices and retail rewards

  • Managed reception 

  • Booking system 

  • Stylist lounge & kitchen 

  • Sound system 

  • Lift access 

  • Client Changing Room 

  • VIP suite

Jack Williams-Hirst, co-founder of Williams & Hirst, added: “in addition to providing a conducive worksalon for independent stylists, we also wanted to place community and collaboration at the heart of our offering. It can be a rather lonely experience when you work solo, so we want to encourage networking, knowledge-sharing and collaboration to help facilitate opportunities for professional growth and development.”

With monthly rolling contracts including “out of town” memberships for those looking to grow their clientele in the capital, interested individuals can register their interest and find more information on the Williams & Hirst website www.williamsandhirst.co.uk. 

Natalia Kulak