OTO Wellbeing Expands into the US with New Leadership and Innovative Offerings

OTO Wellbeing, prominent green beauty and spa brand, is making significant strides in its global expansion, with a strong focus on the US and EMEA markets. Founded in 2019 and renowned for its premium CBD products, OTO has now appointed Zoe Williamson as the global head of spa and hospitality to spearhead this expansion. Williamson brings a wealth of industry experience and will oversee the development of OTO's offerings in spas, hotels, and the food and beverage sectors worldwide.

In the US, OTO has partnered with VashSpa, led by industry veteran Liz Verbruggen, as its exclusive distributor. This partnership aims to introduce OTO's innovative products to a market where CBD is already widely embraced in spas and hotels. Williamson highlighted the brand's appeal to both operators and consumers who seek alternatives to traditional aromatherapy, noting that OTO's formulations are designed to meet this growing demand.

OTO is also broadening its product range by incorporating other potent natural ingredients, such as mushrooms, alongside its well-known CBD formulations. One of the brand's latest innovations is the Kinoko Ki treatment, which harnesses the healing power of mushrooms in a unique spa experience. This treatment, which includes myofascial release, dry body brushing, and a Shiatsu massage with geothermal mushroom spheres, is designed to improve circulation, enhance collagen production, and revitalise the skin.

Looking ahead, OTO has ambitious plans to expand into the Asian beauty market and introduce further groundbreaking products in 2024. With its strategic expansion and innovative offerings, OTO is poised to continue its rapid growth and establish itself as a global leader in the wellness industry.