Pantone’s 2025 Colour of the Year: Mocha Mousse

Pantone has unveiled its Colour of the Year for 2025: PANTONE 17-1230 Mocha Mousse, a rich, warming brown that evokes the comforting essence of chocolate and coffee. This selection reflects a cultural gravitation towards everyday indulgences and a desire for understated luxury.

Leatrice Eiseman, Executive Director of the Pantone Color Institute, describes Mocha Mousse as "sophisticated and lush, yet at the same time an unpretentious classic." She notes that it "extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe," offering a "discreet touch of glamour" and enveloping us in "sensorial warmth."

This choice continues the trend of embracing comforting tones, following 2024's Peach Fuzz. Mocha Mousse's versatility makes it a compelling choice across various industries:

  • Fashion: Designers such as Fendi, Acne, and Gucci have incorporated Mocha Mousse into their latest collections, aligning with minimalist fashion and the "quiet luxury" trend.

  • Beauty: The shade complements a range of skin tones, serving as a nude on darker complexions and offering a sophisticated hue for manicures and makeup looks.

  • Home Décor: Mocha Mousse brings a sophisticated, earthy elegance to any room, working beautifully on its own or as an accent colour.

The announcement has sparked varied reactions. While many appreciate its warmth and versatility, some social media users have drawn less flattering comparisons, highlighting the subjective nature of colour perception.

In summary, Mocha Mousse encapsulates a collective yearning for comfort and subtle sophistication, making it a defining hue for 2025. Its rich, adaptable nature is poised to leave a significant imprint on design and culture in the coming year.

Natalia Kulak