Phoenix Beauty Appointed Lead UK Distributor for BORNTOSTANDOUT

Phoenix Beauty, a leading distributor of premium and niche fragrance brands, is delighted to announce its appointment as the exclusive UK distribution partner for BORNTOSTANDOUT, a visionary fragrance house renowned for its bold, rebellious, artistic scents.

This strategic partnership marks an exciting expansion for Phoenix Beauty, further strengthening its position in the luxury fragrance market. BORNTOSTANDOUT, celebrated for its avant-garde approach to perfumery, has gained global recognition for its fearless, high-impact creations. With this collaboration, the brand’s unique collection will now be available to UK retailers, offering customers the opportunity to experience its unapologetic artistry firsthand.

"We are thrilled to welcome BORNTOSTANDOUT to our expanding portfolio," said Amy Buckley, Marketing Director at Phoenix Beauty. "Their disruptive, boundary-pushing fragrances align perfectly with our commitment to bringing innovative and exciting brands to the UK market. We look forward to growing BORNTOSTANDOUT’s presence and ensuring its success within the region."

BORNTOSTANDOUT joins Phoenix Beauty’s prestigious portfolio, which features some of the most sought-after names in fragrance and beauty. Representing renowned brands such as BDK, Goldfield & Banks, Jusbox, Elie Saab, Les Eaux Primordiales, and Laboratorio Olfattivo, Phoenix Beauty is known for curating an exceptional selection of luxury and niche brands that resonate with both retailers and consumers alike.

Jun Lim Creative Director and Founder of BORNTOSTANDOUT commented “We’re thrilled to partner with Phoenix Beauty to bring BORNTOSTANDOUT to the UK. The UK is a perfect home for our bold, rebellious artistry, and we see huge potential for growth. We believe Phoenix Beauty is the ideal partner to amplify our vision and connect us with those who dare to be different. We can’t wait for the UK to experience BORNTOSTANDOUT”.

With its daring, non-conformist approach, BORNTOSTANDOUT is a perfect addition to this impressive stable, offering a fresh, artistic take on fragrance that challenges conventions and redefines olfactory experiences.

Phoenix Beauty has also recently made waves in the industry with the hugely successful UK launches of Your Turn by global music sensation Billie Eilish and XO, the debut fragrance from Khloé Kardashian. These headline-grabbing releases further cement Phoenix Beauty’s reputation as the go-to distributor for high-profile, trend-setting brands that captivate audiences worldwide. The addition of BORNTOSTANDOUT is yet another testament to Phoenix Beauty’s ability to identify and deliver the most exciting, boundary-pushing fragrances to the UK market.

Phoenix Beauty’s extensive portfolio features an exciting mix of global fragrance brands, spanning designer, niche, and celebrity names. Its roster also includes Banana Republic, Chopard, Florence by Mills, Iceberg, Tommy Hilfiger, Maison Tahiti, Noyz, and Steve Madden—each offering a unique olfactory experience that resonates with both consumers and retailers alike.