Rihanna's Fenty Beauty Expands Into Cult Beauty
Fenty Beauty, Fenty Skin & Fenty Eau de Parfum are officially launching into leading online beauty retailer, Cult Beauty. The best-selling and award-winning product range that you know is now available at the retailer.
In 2017, Rihanna created Fenty Beauty with a focus on traditionally hard-to-match skin tones, developing formulas that work for all skin types, and creating universal shades for all to enjoy. In 2020, she introduced Fenty Skin—her clean, vegan, and earth-conscious skincare line—amplifying her mission to provide simple and effective beauty solutions for everyone. In 2021, Rihanna launched her luxury fragrance, Fenty Eau de Parfum, as an unapologetic expression of her true essence, blending timeless tradition with modern techniques.
"When we created Fenty Beauty, Fenty Skin, and Fenty Eau de Parfum, it was truly about breaking beauty boundaries worldwide. Shades that speak volumes, accessibility like no other, and products that always deliver. It’s always been vital to me that Fenty is accessible to as many consumers as possible – growing our very special community everywhere. Y’all ready then? We’ve FINALLY dropped Fenty Beauty at Cult Beauty in the UK, and I’m super excited to join forces with their amazing online community." says Rihanna on the expansion.
Rihanna created Fenty Beauty, Fenty Skin, and Fenty Eau de Parfum with a global vision of “Beauty For All”, and is thrilled to expand further and connect with consumers worldwide.
“Fenty Beauty celebrates every skin tone with their innovative formulas, designed for a community of beauty obsessives. They embody our shared commitment to forward-thinking trends and personal expression, making them the perfect pairing for Cult.” comments Sophia Ghwedar, Senior Buyer at Cult Beauty
Fenty Beauty is all about quality, light-as-air makeup that’s made to be layered. Now available at Cult Beauty, customers can shop best-selling products like:
Pro Filt’r Soft Matte Longwear Foundation – available in 50 shades, with a humidity-proof, transfer-proof, and long-lasting formula.
Gloss Bomb Universal Lip Luminizer – a high-shine gloss available in cream, shimmer, shine, and plumping formulas.
Fenty Skin, designed to complement makeup, will also be available at Cult Beauty, including:
Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen – a universal SPF and hydrator that doesn’t leave a white cast or interfere with makeup.
Fenty Treatz Hydrating + Strengthening Lip Oils – infused with fruit oils and vitamin-rich extracts to strengthen the lips’ moisture barrier.
Completing the lineup, Fenty Eau de Parfum offers a bold, warm floral fragrance with notes of magnolia, musk, tangerine, and Bulgarian rose, housed in a luxe amber bottle designed to express itself uniquely on each wearer.
