Sculpted by Aimee Launches 'Trade Your Base' Campaign To Offer Free Foundations

Irish beauty brand Sculpted by Aimee, founded by makeup artist Aimee Connolly, has introduced an innovative new campaign titled "Trade Your Base." This initiative invites consumers to bring in their mismatched or empty foundation bottles from any brand to be shade-matched with a free full-sized foundation from Sculpted by Aimee's collection. The campaign will take place over a two-day event at various locations, including Carnaby Street in London, and is aimed at addressing the common issue of finding the correct foundation shade, which reportedly affects 80% of makeup wearers.

The "Trade Your Base" event not only offers a free foundation for the first 100 participants but also provides a fun experience with music, refreshments, and professional makeup artists on hand to assist with shade matching. This campaign is part of Sculpted by Aimee's broader effort to connect with customers and offer solutions that are both practical and sustainable, aligning with their cruelty-free and environmentally conscious ethos.

You can register your interest for the pop-up event at Sculpted by Aimee.