Teen Beauty Brand Indu Secures £4 Million Funding Led by Unilever Ventures

Indu, a UK-based beauty brand tailored specifically for teenagers, has successfully secured £4 million in its latest funding round, which was led by Unilever Ventures. The investment, which also saw participation from V3 Ventures and prominent industry angels, marks Indu's first institutional funding round. The funds will be utilised to expand the brand's physical retail presence in the UK, particularly through its partnership with Sephora UK, and to support its planned entry into the US market by 2025.

Indu, co-founded by Aaron Chatterley, Reena Hammer, and Richard Schiessl, offers a range of skincare and makeup products that are microbiome-friendly, sustainable, and designed to meet the specific needs of teenage skin. The brand's products are developed in close collaboration with a teen committee, ensuring they resonate with their young audience while providing parents with the reassurance that the products are safe and appropriate for teens.

The investment comes as a significant boost for Indu, especially given the challenging economic climate. The brand's commitment to creating a category-defining beauty line for teens has been lauded by its investors, who are eager to support its growth and innovation in this niche market​.