Seok-jin Kim Announced as Laneige's Global Ambassador

Laneige, the popular South Korean skincare brand, has officially named Seok-jin Kim, widely known as Jin of BTS, as its newest global ambassador. This exciting collaboration aligns perfectly with Laneige’s 2024 campaign for their iconic Cream Skin range.

Jin, celebrated for his confident charm and radiant energy, is the ideal fit for Laneige’s vision. The 2024 Cream Skin campaign emphasises ‘the deep moisture you need, the milky light texture you love,’ a theme that resonates well with Jin’s persona and appeal. His positive influence and global fanbase make him the perfect face for this beloved skincare line.

In a statement, Jin expressed his excitement, saying, “I am truly delighted to become a brand ambassador for a brand that is loved by so many people around the world. I am thrilled to start my beauty journey with Laneige, and eager to share what we have in store.”

The partnership is set to officially kick off in October, with Jin at the forefront of the Cream Skin campaign. Fans and skincare enthusiasts alike are eager to see how Jin’s influence will shine through in this new venture.

Laneige continues to solidify its reputation as a global beauty powerhouse with this collaboration, showcasing the seamless blend of skincare and celebrity in the beauty industry.