Sol de Janeiro Unveils 360 Immersive Summer Experience with Outernet London

Sol de Janeiro has announced its first 360 immersive Brazilian-inspired summer experience with Outernet London – the state-of-the-art entertainment district in Central London.

In partnership with Outernet, the cult body care brand – will host a three-day brand activation designed to capture the essence of a Brazilian summer. Named after the ‘Sun of January’ when the sun hits its highest point in Brazil, the activation will bring that peak of Summer feeling to London. 

Visitors will be transported virtually to the iconic beaches of Rio de Janeiro – where the concept of Sol de Janeiro was first inspired – via giant LED and immersive audio-visual technology, to celebrate the brand’s heritage and Brazilian attitude and lifestyle. 

Laura Simpson, Manager, PR & Communications UK&I  said “At Sol de Janeiro our mission is to ignite joy and self-celebration through the power and warmth of the Brazilian spirit. We totally look to own Summer, as a brand that is about expressing and being your authentic self, no matter your sizes, shape, gender, skin colour – everyone is welcome at Sol de Janeiro and we want our products and brand to make people feel good, like they would when you live your best Summer life.”

Throughout the experience, Sol de Janeiro fans will be treated to Brazilian music performances, free samples of the brand’s hero products, summer refreshments, plus the chance to win tickers to the ultimate Summer festival experience at Reading Festival.

Sol de Janeiro at Outernet London runs from 2nd to 4th August 2024 at:

Outernet London,

Charing Cross Road,

London

WC2H 8LH

Opening hours: 10:00 to 20:00 on Fri and Sat, 10:00 to 17:00 on Sunday

Sol de Janeiro is available to purchase at Selfridges, Boots, Lookfantastic, Cult Beauty, Sephora and SpaceNK..