Spabreaks.com Appoints New Chief Commercial And Marketing Officer

Leading spa travel company Spabreaks.com has announced the appointment of Marc-Andre Hade as their new Chief Commercial and Marketing Officer. His arrival highlights the market leader's commitment to promoting the wellness industry and all its constituent parts, delivering crucial and strategic investment in its foundation values as well as building on its success to date by accelerating growth and championing spa businesses. 

In 2008, Spabreaks.com was founded by Abi Selby with the purpose of marketing spas dynamically and with integrity, showing the wide variety of experiences spas have to offer for everybody. Since then, the company has grown from a team of three to more than 60 members of staff, 500 spa partners, over 2,300,000 bookings travelled and continues to grow year on year.

Spabreaks.com Founder, Abi Selby, says: "I am delighted that Marc-Andre has joined us. His attitude and outlook brings a new perspective to the organisation, while his engaged and willing approach makes him a wonderful addition to the team. I am very much looking forward to seeing how he can work with us all to take the business and the talents of all our individuals to the next level for the benefit of ourselves and our impact on the spa sector as a whole."

Joining the team with extensive experience as Director of Marketing at eBay and Tripadvisor businesses, and with a working knowledge of a variety of global territories including the UK and Europe, Canada and the USA, Hade has more than 15 years’ experience in fast-growth marketplaces. He also has a proven track record in developing high-performing teams, building differentiated and distinctive brands, and implementing growth strategies to scale customer acquisition sustainably. 

Marc-Andre says: "It's a great pleasure to join the team at Spabreaks.com and to be part of building on the company's already significant success. They are an inspired and energised group of people, who have built a great brand in an interesting and growing sector. It's a privilege to be part of their journey, and I am excited to help shape their next steps and accelerate their growth rate." 

With more than 11 million website visits in 2023, Spabreaks.com's marketing reach has been instrumental in helping spas to attract customers since the pandemic, restoring trade and driving new business as well. Hade's appointment signals the next generation of growth for the company and its spa partners, as well as Spabreaks.com’s intentions for promoting the value of the spa industry as a whole.