SweetSquared Acquires Distribution for Artistic Nail Design, Footlogix, Belava, Famous Names and Footsie

Nail and Beauty professionals are going to love the ease of doing their shopping, education and enjoying the very best customer support from the multi award-winning team at Sweet Squared.

From Monday, February 5th, Sweet Squared will take-over distribution, support, and education for Artistic Nail Design, Footlogix, Belava, Famous Names and Footsie from Louella Belle. This acquisition brings more of the industry's top, trusted brands under one roof.

Jamie and Darren Crook, founders of Louella Belle, expressed: "It's been a pleasure to partner with Footlogix, Artistic, Famous Names, Belava, and Footsie over the years. We are immensely proud of growing these brands and feel that now is the perfect time for our friends at Sweet Squared to take them to the next level while we focus on other new and exciting opportunities.

We’ve known Sam and Sam Sweet for over 20 years and the reputation they’ve built within our industry is second to none. We are very confident that our customers will benefit from their outstanding service, product ranges and education for which Sweet Squared is so well known.

Finally, we would like to take this opportunity to pay tribute to our late mother and founder of Louella Belle, Lisa Crook.  We know that she will be looking down, excited to watch the brands continue to grow at their new home!”

Samuel and Samantha Sweet, founders of Sweet Squared, are equally excited. Samuel stated, "We are a company founded for and dedicated to the professional. We are beyond excited to start serving our patented love and respect to the professionals devoted to these brands.

We are very grateful to Jamie, Darren, and the entire Louella Belle family for everything they’ve done to nurture these brands in the UK and Ireland over the past few years. They are handing them over to us in great shape and we send everyone at Louella Belle the greatest of Love & Respect”.

Sweet Squared continues to elevate the nail and beauty industry by adding these prestigious brands to its portfolio. It serves the needs of salon professionals with the utmost dedication and, of course, with its patented Love & Respect!!