Unilever Invests €100 Million into the Future of Fragrance

Unilever has made a significant stride in the beauty industry by investing a substantial €100 million to establish a state-of-the-art fragrance house. This bold move signifies the company's dedication to innovation and its aspiration to elevate its fragrance offerings to new heights.

The newly established fragrance house will be a hub for creativity and cutting-edge technology, housing a team of world-class perfumers. By bringing fragrance development in-house, Unilever aims to streamline the process and accelerate the launch of innovative scents across its diverse portfolio of brands.

This strategic investment is in line with Unilever's broader goal of delivering superior products that captivate consumers' senses. By prioritizing fragrance innovation, the company seeks to enhance the overall sensory experience and leave a lasting impression.

Leveraging advanced technologies like artificial intelligence and neuroscience, the fragrance house will delve deeper into consumer preferences and emotions. This data-driven approach will enable Unilever to create fragrances that resonate with consumers on a profound level.