Wildsmith Skin Opens Permanent Residency 'The Treehouse' at Liberty London
Wildsmith Skin has launched The Treehouse, a permanent treatment and retail space on the fourth floor of Liberty London. This new venue follows the success of Wildsmith's temporary Wildsmith House earlier this year and solidifies the brand’s presence within Liberty, offering an immersive, nature-inspired experience.
The Treehouse draws on Wildsmith’s heritage, named after English botanist William Walker Wildsmith, and features design elements that transport guests into a calming treescape. As they approach, visitors are greeted by seasonal projections of the Heckfield Estate’s arboretum, where the brand’s ethos of Radical Botany is brought to life. Inside, the natural setting is complemented by soundscapes recorded on the estate, enhancing the connection to nature.
The Treehouse provides three signature treatments, each crafted to align with the body’s circadian rhythm. These services are delivered by expert therapists using Wildsmith’s clinically proven products:
Radical Botany Facial: Available in 30- or 60-minute options (£60/£120), this treatment includes guided breathwork, a gentle cleanse and exfoliation, and a selection of Wildsmith products designed to hydrate and rejuvenate. The longer version adds craniosacral holds to alleviate tension and promote balance.
Rebalancing Massage: A 60-minute (£120) therapeutic massage using essential oils tailored to specific times of day, this treatment supports the circadian rhythm, enhancing circulation and reducing muscle tension.
Adjacent to the treatment space, Wildsmith has also launched a new retail counter where customers can purchase the full range of products. This permanent setup at Liberty London allows visitors to explore the brand’s offerings and book treatments online.
Katherine Pye, General Manager of Wildsmith, expressed excitement about the new space, stating, “Liberty has felt like a natural home for Wildsmith, where we merge plant power with scientific innovation to create transformative experiences.” Natalie Guselli, Liberty's Head of Beauty and Commercial, echoed this sentiment, noting that The Treehouse provides a tranquil escape in the heart of Soho, embodying the harmony between nature, wellbeing, and beauty.
