How to Find Your Perfect Retinoid

For National Retinoid Week we are celebrating one of the most powerful and transformative ingredients in skincare: retinoids. A family of vitamin A derivatives, they have long been hailed as the gold standard for tackling a variety of skin concerns, from fine lines and wrinkles, to acne and hyperpigmentation. But with so many options on the market, understanding the benefits and finding the right formulation can be overwhelming. So, whether you're a retinoid rookie or a seasoned user looking to refine your routine, our round-up will guide you through everything you need to know to make the most of this skincare superstar as well as its gentler alternatives.

Among the various types of retinoids, retinol, retinal, and naturally derived retinoids like bakuchiol stand out. Retinol is one of the most well-known and widely used retinoids. Effective in improving skin texture, reducing fine lines, and unclogging pores, retinol needs to be converted into retinoic acid by the skin, a process that makes it more gradual in its action and generally less irritating. Retinal (a.k.a. retinaldehyde) is a more potent form of retinol. It is one step closer to retinoic acid in the conversion process, allowing it to work more quickly and effectively. Bakuchiol, a plant-derived ingredient, has also gained attention as a natural alternative to retinoids, offering similar benefits such as improving skin texture and reducing signs of aging without the irritation often associated with traditional retinoids.

No matter which retinoid you’re interested in trying out, we've got you covered. Here are some of our favourite options for various skincare concerns:

For Beginners

〰️

For Beginners 〰️

If you're new to retinoids, it's important to ease into their use to avoid irritation. Start with a lower concentration, like 0.03%-0.3% retinol, and use it just a couple of times a week. As your skin builds tolerance, you can gradually increase the frequency and concentration. Remember to always follow up with a good moisturiser and broad-spectrum sunscreen, as retinoids can make your skin more sensitive to the sun.

We recommend…

BYROE | Pumpkin Pro-Retinol Cream

A luxurious, smoothing, and firming moisturiser infused with clean, upcycled actives.

This cream uses plant-based retinol, bakuchiol, eco ceramides, and pumpkin extract to visibly improve skin texture, reduce fine lines and wrinkles, and support collagen production. Suitable for all skin types, it hydrates, firms, and enhances skin radiance, making it gentle enough for daily use. Clinically proven results show significant improvements in skin firmness, elasticity, and overall appearance in four weeks.

Available at Counter Culture Store.

Indeed Labs | Retinol Reface

This 3-in-1 formula is ideal for retinol beginners because it combines retinol with bakuchiol and a retinol-like peptide, offering a gentle yet effective way to improve skin texture, fine lines, and uneven tone.

It features Retinol Microspheres that release gradually, reducing the risk of redness and irritation. This slow-release mechanism makes it a great option for those new to retinol, allowing you to reap its anti-aging benefits with minimal discomfort.

Available at Indeed Labs.

For Acne-Prone Skin

〰️

For Acne-Prone Skin 〰️

Choosing the right retinol for acne-prone skin can be a game-changer in your skincare routine, offering powerful benefits like reducing breakouts, improving skin texture, and diminishing post-acne scars. When selecting a retinol product for acne-prone skin, consider factors such as the concentration of retinol, the presence of complementary ingredients like salicylic acid or centella asiatica for soothing benefits, and the overall formulation's suitability for your specific skin type. Consulting with a dermatologist can also provide personalized recommendations and ensure that you choose a product that aligns with your skin's needs and tolerances.

We recommend…

Innisfree | Retinol Cica Repair Ampoule

Innisfree's Retinol Cica Repair Ampoule is designed to calm and repair the skin with its unique combination of retinol and cica (centella asiatica). This ampoule targets fine lines, uneven texture, and redness while strengthening the skin barrier. It is suitable for sensitive skin, providing a gentle yet effective solution for those looking to incorporate retinol into their skincare routine without irritation.

Available at Cult Beauty.

Glow Recipe | Blackberry Blemish Retinol Blemish Serum

This potent serum from Glow Recipe combines the power of retinol with the antioxidant-rich benefits of blackberries to target blemishes and improve skin texture. The formula includes salicylic acid to help unclog pores and reduce breakouts, while hyaluronic acid ensures the skin remains hydrated and plump. Ideal for oily and acne-prone skin types, this serum works to reveal a clearer, more radiant complexion.

Available at Glow Recipe.

For Fine Lines & Wrinkles

〰️

For Fine Lines & Wrinkles 〰️

When it comes to anti-aging, retinoids are your skin's best friend. Over time, they boost collagen production and improve skin elasticity, helping to smooth out fine lines and wrinkles. Retinol, the most common form of retinoid in over-the-counter products, is a great starting point for those looking to address early signs of aging. For more dramatic results, you might consider upgrading to retinal.

We recommend…

Antipodes | Eve Bio Retinol Line Reduction Serum

This nightly serum enhances skin with a blend of natural anti-aging ingredients: cacay oil, a natural bio-retinol, and bakuchiol, a retinol alternative.

Suitable for all skin types, especially those targeting signs of aging, it is scientifically validated to stimulate collagen production and has shown that 97% of users feel smoother skin after four weeks.

Available at Antipodes.

COSRX | The Retinol 0.3 Cream

COSRX's Retinol 0.3 Cream offers a potent formula with 0.3% retinol to target signs of aging such as fine lines and wrinkles. It helps to enhance skin elasticity and smoothness.

The cream is also infused with additional hydrating ingredients to prevent dryness and irritation, making it suitable for those new to retinol.

Available at Boots, Sephora, Look Fantastic.

For Sensitive Skin

〰️

For Sensitive Skin 〰️

Sensitive skin requires a gentle touch, especially when incorporating potent active ingredients like retinol. For those looking to reap the anti-aging and skin-renewing benefits of retinol without the irritation, bakuchiol offers a promising alternative. Known for its retinol-like effects without the associated redness and peeling, bakuchiol is becoming a favourite among those with sensitive skin. In addition to bakuchiol, other plant-based retinol alternatives such as bidens pilosa can provide similar skin benefits. These ingredients are known for their anti-aging properties and ability to improve skin texture while being gentle on sensitive skin.

We recommend…

REN | Bio Retinoid™ Youth Cream

An anti-aging moisturiser formulated with a plant-derived retinol alternative, Bidens Pilosa, and enriched with Red Algae and Olive Leaf Extract. This cream visibly firms and smooths the skin, reducing the appearance of fine lines and wrinkles. Suitable for sensitive skin, it can be used twice daily without irritation. Clinical studies show significant improvements in skin firmness, smoothness, and overall health within 28 days.

Available at REN Skincare.

anokha | Bakuchiol & Pomegranate Facial Oil

Anokha's Bakuchiol & Pomegranate Facial Oil offers a gentle alternative to retinol with bakuchiol, which helps to reduce the appearance of fine lines and wrinkles. Pomegranate oil provides antioxidant benefits, helping to protect the skin from environmental stressors while maintaining hydration.

Available at Anokha Skincare.

Kora Organics | Plant Stem Cell Retinol Alternative Serum

KORA Organics, founded by model, mother, and health coach Miranda Kerr, offers uncompromising skincare with its range of high-quality, certified organic ingredients and up to 60% more antioxidants.

Their Plant Stem Cell Retinol Alternative Serum is a milky serum that gently yet effectively diminishes the appearance of fine lines and wrinkles while enhancing skin firmness.

Available at Cult Beauty.

inde wild | Sunset Restore Serum

This serum by Inde Wild contains bakuchiol, a natural alternative to retinol, and is designed to rejuvenate the skin, reducing the appearance of fine lines and promoting a more even skin tone. The formula is enriched with hydrating and soothing ingredients, making it suitable for nightly use.

Available at inde wild.

For the Pros

〰️

For the Pros 〰️

For those well-versed in skincare and seeking potent treatments, retinoid serums offer unparalleled anti-aging and skin-renewing benefits. These advanced formulations target fine lines, wrinkles, hyperpigmentation, and overall skin texture, making them a staple in professional-level skincare routines. Below, we highlight some of the most potent retinoid serums that professionals swear by, and what makes them stand out. Remember, even the pros need to stay diligent with sun protection when using such potent formulations.

We recommend…

Sarah Chapman | A1 Vitamin A Power 1 Serum

Sarah Chapman’s A1 Vitamin A Power 1 Serum harnesses the power of retinol to target signs of aging. It is formulated to improve skin texture, tone, and firmness, promoting a more youthful and radiant complexion. The serum is designed for gradual introduction to minimize irritation.

Available at Sarah Chapman.

Minimalist | Retinol 0.3% + Q10

This potent anti-aging serum features 0.3% retinol and antioxidant Coenzyme Q10. This water-free formulation ensures stability and effectiveness, reducing fine lines and wrinkles while evening skin tone.

Enriched with Bakuchiol oil, it provides similar benefits to retinol without irritation, making it suitable for all skin types. The serum is designed to be used in the PM.

Available at Minimalist.

Kate Somerville | Mega A Skin Transforming Serum

Kate Somerville’s Mega A Serum features a high concentration of retinol to transform the skin’s appearance, reducing the visibility of fine lines and wrinkles. The serum also contains hydrating and soothing ingredients to minimize potential irritation, ensuring it’s effective yet gentle.

Available at Space NK.

ZO Skin Health | Complex A+

Designed for those looking to incorporate a professional-grade retinol treatment into their routine, this serum features a high concentration of retinol combined with antioxidants and anti-inflammatory ingredients, making it effective in reducing the appearance of fine lines, improving skin texture, and evening out skin tone. Specifically designed to penetrate deeply into the skin, delivering long-lasting results while minimising irritation and dryness.

Available at Wigmore Medical.