anatomē Launches the Greenhouse Pop Up at Battersea Power Station

This Christmas, anatomē—London's Modern Apothecary—invites us to experience wellbeing in a unique Greenhouse-inspired Pop-Up inside Turbine Hall B at Battersea Power Station. The Greenhouse Pop Up was created to immerse visitors in the brand's botanical expertise, and to offer a nurturing, green environment that honours the ingredients and nature-inspired ethos behind anatomē's formulations.

Coinciding with the holiday season, anatomē's new Greenhouse Pop-Up will showcase the brand's latest collections exclusively over the holiday period, until 11th January 2025. Central to this year's launch are six innovative wellbeing parfums designed to stimulate the brain's natural responses to promote calm, energy, and focus. These perfumes expand on anatomē's commitment to using nature's most potent ingredients to enhance wellbeing, leveraging essential oils in unique combinations that inspire the senses. The Greenhouse will also debut an extended home scent collection, featuring six reed diffusers and four room sprays—all created with essential oils. Each formulation brings the benefits of aromachology into the home, transforming spaces with thoughtfully formulated scents that restore balance and calm. anatomē's choice of Battersea Power Station for its Greenhouse pop-up reflects the location's iconic status in London.

"The impressiveness of Battersea Power Station, the convenience, the vibrancy, the eclectic clientele, and the mix of stores make it the ultimate London destination. We wanted to be a part of it, introduce anatomē, and grow our community," says anatomē, founder, Brendan Murdock. "Nurturing, warm, green, and filled with goodness: we wanted to bring our botanical passion to our community in a proper greenhouse. It's a place to discover scent and wellbeing."

The Greenhouse concept meets the holiday spirit of giving with a thoughtful twist. This year, anatomē's holiday message encourages customers to embrace wellbeing as the ultimate gift and the campaign's inspiration, underscores the brand's "wellbeing as the ultimate luxury" ethos.

Sam Cotton, Head of Asset Management at Battersea Power Station, said: “We’re delighted anatomē chose Battersea Power Station to host the brand’s first ever pop up experience. The Greenhouse beautifully complements the new festive decorations in Turbine Hall B and is the perfect addition to our Christmas gift offering this year.”

This season, anatomē also celebrated the launch of The Modern Apothecary, a wellbeing guide co-written by founder Brendan Murdock and creative and editorial director Gabriel Weil. This book reflects anatomē's expertise and offers readers insights into enhancing their wellbeing routines. The book is available online and at the Battersea Power Station, the book is a natural extension of the brand's dedication to sharing knowledge.